Ecure Hair Care Products Stand

Stand type: The Ecure Hair Care Products Display Stand is a floor-standing display solution developed for use in hair salons, cosmetic stores, and select retail outlets. Its design approach establishes professional care authority through a simple vertical composition, while the product architecture sequentially illustrates the care steps.

Materials and production: Slim-profile metal frame, high-capacity shelves, and surfaces finished with minimal brand graphics. The metal selection was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays shampoos, hair serums, and complementary care products. The planogram is designed to keep product displays open, maintain a sense of fullness, and facilitate restocking, in the context of hair salons, cosmetic stores, and select retail outlets.

Goal and outcome: The design makes the product routine understandable, maintains a premium feel, and facilitates cross-recommendations by the sales consultant. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.