Evyap Perfume and Deodorant Stand

Stand type: The Evyap Perfume and Deodorant Display Stand is a floor-standing display solution developed for use in cosmetics stores, perfumeries, and personal care departments. Its design approach focuses on vertical display, facilitating navigation among fragrance families and centering on the act of experiencing and comparing different scents.

Materials and production: The system features a metal support structure, shelves compatible with different bottle sizes, and interchangeable promotional visuals. The choice of metal was made after considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays perfumes, deodorants, and body fragrance products. The planogram is designed to keep product fronts open, maintain the perception of fullness, and facilitate refilling, in the context of cosmetics stores, perfumeries, and personal care sections.

Goal and outcome: The design organizes multiple brands and product variants, encourages testing behavior, and increases sales efficiency per display area. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.