Eyüp Sabri Tuncer Freestanding Vacuum Liquid Soap Stand

Stand type: The Eyüp Sabri Tuncer Freestanding Vacuum Liquid Soap Stand is a freestanding and vacuum stand solution developed for use in personal care stores, supermarkets, and pharmacies. The design approach is a visibility strategy that encodes naturalness, hygiene, and the brand's rich heritage through a three-dimensional form that magnifies the bottle silhouette.

Materials and production: Vacuum-formed plastic side panels, internally reinforced body, and a shelving system optimized for bottle sizes. The plastic selection was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays liquid soaps and hand care products with natural ingredients. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of personal care stores, supermarkets, and pharmacies.

Goal and outcome: Design enhances visibility from a distance, imprints the product form into brand memory, and creates a strong stopping power in the campaign space. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.