Eyüp Sabri Tuncer Modular Injection Liquid Soap Stand

Stand type: The Eyüp Sabri Tuncer Modular Injection Liquid Soap Stand is a floor-standing and modular injection stand solution developed for use in chain supermarkets, personal care stores, and pharmacies. The design approach is a system approach that maintains series continuity and the perception of fullness by organizing a wide range of variants within repeatable modules.

Materials and production: Injection-molded plastic shelving modules, interlocking support parts, and branded graphic components enable easy on-site installation. The plastic selection was made by considering factors such as mass production repeatability, on-site durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays liquid soaps, colognes, and hand care products. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of chain supermarkets, personal care stores, and pharmacies.

Goal and outcome: The design ensures efficiency in shipping and installation, scales shelf space according to the campaign, and creates continuous brand blocks. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.