Faber-Castell Floor-Standing Adhesive Stand

Stand type: The Faber-Castell Freestanding Adhesive Display Stand is a freestanding display solution designed for use in stationery stores, hypermarkets, and back-to-school campaign areas. The design approach is based on the goal of increasing brand recall in essential shopping by showcasing a single product category with high block visibility.

Materials and production: The cylindrical plastic body, featuring a visually striking design, is combined with multiple product shelves and strong red branding codes. The plastic selection was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays stick adhesives and school-grade adhesive products. The planogram is designed to keep product displays clear, maintain a sense of fullness, and facilitate refilling, in the context of stationery stores, hypermarkets, and back-to-school campaign areas.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.