Faber-Castell Countertop Colored Pencil Stand

Stand type: The Faber-Castell Countertop Colored Pencil Stand is a countertop display solution designed for use in stationery counters, art supply stores, and bookstore checkout areas. The design approach is based on the goal of facilitating the navigation of creative users within the brand by presenting color-coded products in an ergonomic testing and selection environment.

Materials and production: The design combines a slanted MDF body, separated grooves, and a top panel bearing the Faber-Castell visual identity. The choice of wood/MDF was made after considering factors such as repeatability in mass production, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays colored pencil and marker series. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of stationery counters, art supply stores, and bookstore cash registers.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.