Farmina Wooden Cat and Dog Food Stand

Stand type: Farmina Wooden Cat and Dog Food Display Stand is a freestanding display solution developed for use in pet shops, veterinary clinics, and the pet sections of select supermarkets. Its design approach features a specialized shelf navigation system that facilitates product selection based on species, life stage, and nutritional needs.

Materials and production: High load-bearing capacity MDF frame, reinforced shelves, and large planogram surfaces suitable for baby food packaging. The choice of wood/MDF was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pet products sector, displays cat and dog food and supplementary nutritional products. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate restocking, in the context of pet shops, veterinary clinics, and the pet sections of select supermarkets.

Goal and outcome: The design safely supports heavy packaging, makes feeding options clear, and reinforces trust in the premium pet food category. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.