Fellas Double-Sided Metal Stand

Stand type: Fellas Double-Sided Metal Stand is a free-standing display solution developed for use in chain supermarkets, gyms, and health and wellness stores. Its design approach is a compact island solution that captures two-way pedestrian traffic, conveying the message of healthy snacking to both sides of the passageway.

Materials and production: Double-sided metal frame, wire or sheet metal shelving, high-stability base, and replaceable communication panels. Metal selection was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the food and beverage sector, displays protein bars, nut bars, and healthy snacks. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate restocking, in the context of chain supermarkets, gyms, and wellness stores.

Goal and outcome: The design creates two sales fronts from a single floor area, increasing product capacity and strengthening the impulsive buying moment. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.