Fellas Protein Bar Stand

Stand type: Fellas Protein Bar Stand is a freestanding display solution developed for use in supermarket checkout areas, gyms, and health product stores. Its design approach facilitates quick consumption decisions by highlighting energy, protein, and taste benefits through vibrant graphics in a campaign-based approach.

Materials and production: High-grammage micro-corrugated cardboard, reinforced shelves according to product load, and an easy-to-assemble printed body. Cardboard selection was made by considering mass production repeatability, field durability, product load, and visual communication quality together.

Sector, product and sales points: The stand, developed for the Food and Beverage sector, displays protein bars and functional snacks. The planogram is designed to keep product fronts open, maintain the perception of fullness, and facilitate restocking, in the context of supermarket checkout areas, gyms, and health product stores.

Goal and outcome: Design enables rapid dissemination during campaign periods, creates field efficiency with low logistics volume, and increases brand attention. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.