Filli Boya Metal Silicone Stand

Silicone and sealant cartridges are products that resemble each other in form but have significant differences in performance. The design challenge of the Filli Boya Metal Silicone Stand is to manage this similarity: keeping the cylindrical packaging organized while making the application area, color, and technical specifications understandable to the consumer. The narrow-fronted metal structure creates a specialized construction chemicals point in a small space.

Custom design based on cartridge geometry.

Cylindrical products tend to roll, tip over, and get lost one after another on flat shelves. Wire eyes, front stops, and controlled tilt keep each cartridge in a visible sales position. Easy retrieval of the product, as well as quick identification of an empty slot by store personnel, are both part of the planogram design.

Stock depth in a narrow base area

Hardware and paint retailers have limited floor space. The stand utilizes height to group different product types in vertical columns, providing storage capacity without narrowing aisle passage. Heavier products are positioned in the lower section, while high-margin or technically differentiated series are placed at eye level, balancing weight and commercial priority.

Simplify technical selection with color coding.

Presenting products designed for bathrooms, exteriors, wood, mirrors, or general-purpose use within the same packaging family can lead to selection errors. Shelf-front colors and brief application icons quickly highlight technical differences. This allows consumers to find the right product without being entirely dependent on the sales consultant.

Operational advantage of the metal system

Twisted sheet metal and wire components support the total weight of the cartridges for extended periods. Clean welding and connection details are crucial for both durability and user safety. Electrostatic painting allows for easy wiping of the surface during product spills or store cleaning, and provides corrosion protection.

A branded area of expertise within the category.

Framing the stand with Filli Boya colors creates a clear blockage in the multi-brand building chemicals section. However, the graphic design supports the selection information rather than overshadowing the products. The brand appears not just as a paint manufacturer, but as a technical partner offering solutions from surface preparation to final application.

Result: a clear choice among similar packaging.

This project demonstrates how layout translates directly into sales performance for small and technical products. The combination of carrier geometry that reduces product drop, readable segmentation, and a robust metal housing improves both store operations and customer experience. The result is a compact yet highly functional category display stand.