Fitfit Island Type Wooden Demountable Stand

Stand type: Fitfit Island Type Wooden Demountable Stand is a freestanding and demountable stand solution developed for use in the central areas of organic markets, gyms, and chain stores. Its design approach features an island composition that places the promise of healthy living at the center of the store flow through four-sided access and the use of natural materials.

Materials and production: Interlocking, demountable MDF modules, layered shelf geometry, and a connection system that reduces transport volume. The choice of wood/MDF was made by considering both mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Food and Beverage sector, showcases healthy snacks, bars, and functional food products. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate restocking, within the context of organic markets, gyms, and central areas of chain stores.

Goal and outcome: The design effectively utilizes mid-area traffic, transforms the product family into a voluminous brand island, and reduces setup costs. Thus, the display area becomes a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.