Fitpack Wooden Snack Stand

Stand type: Fitpack Wooden Snack Stand is a freestanding display solution developed for use in supermarkets, gyms, and health and wellness retail outlets. The design approach combines the natural feel of wood with a healthy and minimalist product placement to create a warm and reassuring product space.

Materials and production: CNC-cut wooden frame, angled shelves that preserve package visibility, and simple printed branding elements. The choice of wood/MDF was made considering a combination of factors including mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Food and Beverage sector, displays healthy snacks, nuts, and packaged health products. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate restocking, in the context of supermarkets, gyms, and health and wellness retail outlets.

Goal and outcome: The design keeps products easily accessible, enhances the perception of inherent quality, and brings together different packaging formats under a single brand block. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.