Garnier Freestanding Sunscreen Display Stand

Garnier needed a freestanding display stand to quickly and visibly respond to the increased demand for sun care products during the summer months, and to bring together its diverse product range in a single sales area. The goal of the project was to separate sunscreens and complementary sun care products from standard cosmetic shelves, allowing customers to easily find the protection option that suits their skin needs, and to strongly highlight Garnier's seasonal communication within the store.

In response to this need, a shelved and freestanding sunscreen display stand was designed for Garnier. The layered display areas allow for the organized presentation of various sunscreens including facial sunscreen, body sunscreen, SPF 30 and SPF 50 sunscreens, high-protection sunscreens, children's sunscreens, sun sprays, sun lotions, sun milks, tinted sunscreens, tanning oils, tanning creams, after-sun lotions, and moisturizing products. This allows customers to compare all the sun care products they need for daily use, holidays, sports, or children in one place.

The freestanding display stand system provided Garnier products with a campaign area independent of the cosmetics section. The header, front surface, and shelf communication areas facilitate the direct transmission of summer campaign messages, sun protection messages, new product announcements, or product line information to the customer. Separating different packaging sizes according to product group also simplifies the sales team's aisle arrangement, while helping customers choose between sunscreens and tanning products.

Garnier freestanding sunscreen display stands can be used in pharmacies, dermocosmetic outlets, personal care stores like Watsons and Gratis, cosmetic chains, supermarkets, hypermarkets, chain stores, discount markets, gas station convenience stores, stores in holiday regions, hotel and resort sales areas, seasonal sales points in beach and coastal areas, and sports product stores. It is an effective point-of-sale solution, especially for promotional campaigns during the summer season, holiday periods, festivals, and before beach holidays.

As a result of the project, Garnier gained the opportunity to present its sunscreens and sun care products in a more visible, organized, and accessible display area. The freestanding display stand strengthened the brand's summer visibility while making it easier for customers to find the right products for their sun protection, tanning, and after-sun care needs.