Garnier Hyaluronic Aloe Cut-Out Stand

## Garnier Hyaluronic Aloe Cut-Out Stand

### Stand Type

This product, designed for the Garnier Hyaluronic Aloe product family, is a specially manufactured **floor-standing display stand** developed for use in cosmetic stores and personal care sections. The product-specific cut form used in the main body of the stand creates a strong and eye-catching silhouette that distinguishes it from classic rectangular display units. Thanks to its vertical architecture, it offers high product capacity in a limited floor space while ensuring that brand communication is noticeable from a distance.

The large visual area at the top of the stand directly conveys Garnier Hyaluronic Aloe's moisturizing and refreshing message to the consumer. The contoured side sections, following the product images, give the entire stand a dynamic, organic, and product-specific look.

### Material and Manufacturing Specifications

The stand's supporting structure is manufactured using wood-based panel materials to ensure durability suitable for mass use and point-of-sale conditions. The shelves are sized to safely support the weight of bottles, tubes, and boxes of cosmetic products and are placed on a stable support system.

The brand graphics on the body were prepared using high-resolution digital printing and protective surface applications. Product-specific outlines were shaped using CNC cutting, ensuring consistency between graphic design and physical form. Branded stripes used on the shelf fronts help to ensure the product groups are perceived in an organized manner, while maintaining the Garnier identity from different viewing angles.

The stand's stable base structure is designed to reduce the risk of tipping over inside the store and create a user experience where consumers can easily access the products. The estimated dimensions of the project are **60 cm width, 45 cm depth and 165 cm height**.

### Sector and Product Group

The stand, developed for the cosmetics and personal care sector, is suitable for displaying Garnier Hyaluronic Aloe series facial cleansing gels, moisturizing products, serums, and skincare products in various packaging sizes. The spacing between the shelves allows for the placement of various bottle and tube forms without compromising product visibility.

Presenting products in a series and with brand consistency makes it easy for consumers to recognize the Hyaluronic Aloe family at a glance. Thanks to the open shelf system, product packaging, color codes, and label information are displayed without being obscured; making product access quick and effortless during shopping.

### Point of Sale Usage

The Garnier Hyaluronic Aloe Cut-Out Stand is designed for use in chain cosmetics stores, personal care markets, hypermarkets, supermarket cosmetics sections, and seasonal campaign areas. Thanks to its freestanding structure, it can be positioned at store entrances, aisle ends, central areas, or campaign points without the need for a main shelving system.

The stand's vertical visual communication area helps the brand to be perceived from a distance in a store environment with a dense array of products and messages. The sculpted outer form breaks the standard shelf geometry, directing the consumer's attention to the display area. The compact base size creates an effective product presentation area without hindering in-store circulation.

### Design Goal and Outcome

The main goal of the project is not just to display Garnier Hyaluronic Aloe products on the shelf, but to transform the freshness, hydration, and daily skincare concepts of the series into a physical brand experience. The graphic design, using white, green, and natural aloe tones, conveys the light, clean, and moisturizing character of the product family to the point of sale.

Product-specific contour cutouts, large branding surfaces, and a well-organized shelving system combine to create a highly visible, accessible, and sales-oriented display solution. The stand separates products within their categories, supports the collective perception of the Hyaluronic Aloe series, and creates a strong focal point that facilitates the consumer's purchasing decision.