Garnier Vitamin C+ Freestanding Display Stand

Garnier wanted to present its anti-aging and skin protection products in a more visible, organized, and easily compareable area at the point of sale. The goal of the project was to separate its Vitamin C-focused skincare line from standard cosmetic shelves, bring together different skincare steps within the same brand area, and make it easier for customers to discover products suitable for their daily skincare routine.

In response to this need, a shelving and freestanding skincare display stand was designed for Garnier. The stand's layered display areas allow for the organized display of anti-aging creams, day creams, night creams, lifting creams, firming creams, moisturizing face creams, vitamin C serums, face serums, hyaluronic acid serums, retinol-based skincare products, eye creams, eye serums, face masks, sheet masks, facial cleansing gels, micellar cleansing water, toners, peeling products, sunscreens, and other skincare products.

Thanks to its freestanding display stand, Garnier created a self-contained brand space that allows customers to see different skincare steps in one place. Separating products by usage category—serum, cream, cleanser, and mask—helps customers more easily evaluate products according to their daily skincare needs, whether it's hydration, radiance, anti-aging, or sun protection. The top section, front surface, and shelf communication areas also provided a visible communication surface for Garnier's Vitamin C series, new products, or seasonal skincare campaigns.

Garnier's freestanding anti-aging and skin protection product display stand can be used in cosmetic chains like Watsons and Gratis, personal care stores, beauty store format sales points, dermocosmetic stores, pharmacies, supermarkets, hypermarkets, cosmetic sections of chain stores, beauty and care floors of large department stores, cosmetic shops in shopping malls, duty-free shops, airport cosmetic sales areas, travel retail points, in-hotel sales areas, and seasonal pop-up stores. It is an effective point-of-sale solution, especially for skin care campaigns, new serum launches, Mother's Day, Christmas, and pre-summer sun protection periods.

As a result of the project, Garnier gained the opportunity to present its anti-aging cream, lifting cream, vitamin C serum, and other skincare products in a more visible, accessible, and organized brand space. The freestanding cosmetics stand allowed customers to easily discover the product range, while strengthening Garnier's point-of-sale visibility in the anti-aging and skincare categories.