Gemaoil Plastic Engine Oil Stand

The Gemaoil Plastic Motor Oil Display Stand was developed to showcase motor oil and lubricant products of different viscosity grades in an organized, secure, and highly visible manner at the point of sale. The project's core need was to create a POS display solution capable of presenting product SKUs with different packaging volumes (such as 1 liter, 4 liters, and 5 liters) in a planogram format within a single display unit, while maintaining high load capacity and durability against heavy store traffic.

The multi-level racking system allows for the separation of different engine oil series according to viscosity, product family, and packaging volume. Wide shelf openings enable the convenient display of particularly large oil drums, while the positioning of products with maximum facing at the front supports shoppers in quickly comparing product families. This structure facilitates product navigation in the automotive category and accelerates the purchasing decision.

Gemaoil's deep navy and yellow corporate colors are repeated in the header and shelf front areas, creating a strong brand blocking effect. The top logo panel ensures the stand is easily recognizable from a distance within a gas station or auto repair shop, while the shelf front branding areas maintain brand continuity throughout the entire display unit. Thus, the stand transforms from simply a shelving system carrying products into a brand communication surface operating at the point of sale.

The modular plastic structure offers advantages in terms of standardization of dimensions in mass production, high-volume field applications, and reusability. Its disassembled shipping capability reduces logistics volume, while its quick installation provides operational efficiency in large-scale trade marketing applications to distributor and dealer networks. Considering the high product weight of the motor oil category, the load-bearing capacity and stability of the racking structure have been prioritized.

Developed for Gemaoil, this floor display solution is a functional merchandising application that can be used in gas stations, auto service centers, spare parts stores, lubricant dealers, and retail outlets selling automotive products to create secondary placement, support product penetration, increase category visibility, and strengthen brand preference at the point of sale.