GlaxoSmithKline Oral Care Category Stand

Stand type: The GlaxoSmithKline Oral Care Category Stand is a floor-standing stand solution developed for use in pharmacies, personal care chains, and hypermarket oral care sections. Its design approach translates clinical expertise into understandable category navigation by guiding customers according to symptoms and care needs.

Materials and production: Metal carriers, printed composite panels, adjustable shelves, and plexiglass information elements separating product families. The choice of composite materials was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays toothpastes, denture care products, and therapeutic oral care series. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of pharmacies, personal care chains, and hypermarket oral care sections.

Goal and outcome: Design makes the portfolio connection between brands visible, facilitates the selection of the right products, and increases category value. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.