Gliss Island Type Center Area Stand

Stand type: Developed in a pool stand format, this POSM solution is designed for the central areas of hypermarkets, cosmetic chains, and campaign aisles.

Materials and production: The four-sided open shelf layout features high-capacity load-bearing capacity shelves and promotional graphics. The structure was designed considering criteria such as mass production, secure shipping, ease of use in the field, and maintaining corporate visual standards.

Sectors and products: Located in the Personal Care and Cosmetics section, the stand provides brand blocking and organized product navigation for Gliss shampoos, conditioners, serums, and hair care products.

Points of sale: It enhances product accessibility, shelf readability, and sales staff guidance capabilities at touch points such as the central areas of hypermarkets, cosmetics chains, and campaign aisles.

Goal and outcome: Blocking hair care product lines according to benefit segments facilitates navigation and basket growth. This transforms the display area from a mere stocking unit into a measurable retail communication tool that accelerates the purchasing decision.