Grintuss OTC Syrup Stand

Stand type: Grintuss OTC Syrup Stand is a countertop stand solution designed for use in pharmacies, OTC shelves, and information points. The design approach is based on the goal of clearly distinguishing between adult and child products to facilitate symptom-based selection and to make the confidence in natural ingredients visible.

Materials and production: The product boxes are divided into compartments according to their size, and the body is assembled with an informative vertical panel and clinical illustrations. The choice of composite materials was made by considering a combination of factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays Grintuss adult and pediatric cough syrup packaging. The planogram is designed to keep product fronts clear, maintain the perception of fullness, and facilitate refilling, in the context of pharmacy counters, OTC shelves, and information points.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.