Hair Plastic Promotional Stand

Stand type: Hair Plastic Promotional Stand is a promotional stand solution developed for use in cosmetic stores, hair salons, and campaign activation areas. Its design approach is a portable brand station that highlights the product promise with short messages and supports consultative marketing.

Materials and production: Lightweight plastic housing, easy-to-clean surfaces, and printed communication panels suitable for campaign changes. The plastic selection was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays hair care and styling products. The planogram is designed to keep product displays open, maintain a sense of fullness, and facilitate refilling, in the context of cosmetics stores, hair salons, and campaign activation areas.

Goal and outcome: The design is quickly implemented in field activations, encourages product testing, and connects the brand narrative to the sales pitch. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.