Head & Shoulders Parasite Shampoo Stand





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Stand type: The parasitic stand developed for Head & Shoulders shampoos is a vertical hanging display solution that transforms the side surface of the main shampoo shelf into a three-tiered additional sales area.
Materials and production: The lightweight yet impact-resistant plastic housing, three product shelves, and a racking bracket compatible with the shelving system allow for quick setup without disrupting store operations.
Sector and product group: The brand presents anti-dandruff shampoo varieties in a vertical brand block, organized by benefit and variant, with the front of the packaging remaining visible.
Points of sale: They are hung on the shelf next to the shampoo section in supermarkets, hypermarkets, cosmetics stores, and personal care chains.
Goal and outcome: It expands existing shelf capacity while moving the brand into aisle flow; increasing the likelihood of being noticed, tried, and switched between variants through a secondary placement effect.