Hermus Countertop Olive Oil Stand

Stand type: The Hermus Countertop Olive Oil Stand is a countertop display solution developed for use in gourmet markets, delicatessens, and boutique food outlets. The design approach combines the story of origin, quality, and gastronomy in a compact, premium presentation while leaving the bottle shape and product color visible.

Materials and production: Transparent plexiglass base, bottle-tipping slots, and a printed back panel depicting a natural product narrative. The choice of plexiglass (acrylic) was made after considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Food and Beverage sector, displays premium olive oil bottles and tasting products. The planogram is designed to keep product fronts open, maintain the perception of fullness, and facilitate refilling, in the context of gourmet markets, delicatessens, and boutique food outlets.

Goal and outcome: Design enhances the perceived shelf value of the product, strengthens its gifting and tasting context, and makes efficient use of counter space. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.