Hydroten Pool Stand

Stand type: The pool display stand developed for Hidroten is a point-of-sale solution with environmental accessibility that brings together small and medium-sized packages in the health products category under a single promotional focus. Distinguished from classic rectangular display units by its cylindrical body tongue and upper brand area, the stand functions as an independent campaign island within the store. Presenting products in high quantities in a central compartment strongly emphasizes stock availability while also allowing consumers to access the product from various directions.

Materials and production: The support system utilizes a combination of metal or rigid plastic construction, a transparent plexiglass product container, printed branding surfaces, and a wide base for stability. This hybrid material approach addresses the hygiene, durability, and ease-of-cleanability expectations of pharmacy and healthcare retail. The transparent body allows for quick stock level reading by field personnel, while interchangeable graphic areas enable seasonal campaigns to be updated on the same main construction.

Sector and product group: The stand is designed to display the health products in the Hidroten product family—in can, bottle, or sachet formats—in a collective but controlled planogram. While the upper brand element conveys the product benefit and campaign message from a distance, the transparent container maintains the visibility of the packaging identity. This structure ensures that health products requiring information are delivered directly to the consumer's natural pathway without being relegated to the back counter.

Points of sale: It can be positioned in the free-circulation areas of pharmacies, health and personal care stores, in-hospital sales points, and in the vitamin and supplement aisles of hypermarkets. Areas such as the checkout counter, near information desks, and category transition zones ensure high contact. Thanks to its compact base area, it creates an independent display point for seasonal campaigns, new product launches, or bulk purchase communications without reducing sales space.

Goal and outcome: The project's primary goal is to increase Hidroten's visibility in the health category while transforming its product abundance into a reassuring, organized, and accessible presentation. The pool-style display creates a perception of high stock levels and campaign advantages for consumers; environmental reach encourages stop-and-look, inspection, and product handling behavior. Ultimately, the stand is positioned as a POSM investment that strengthens sales efficiency per square meter, brand recall, and consultant-assisted conversion potential.