Jacobs Modular Coffee Stand

The Jacobs Modular Coffee Stand was developed to showcase filter coffee and packaged coffee products within a strong brand block in modern retail locations. The core need for the project was to create a functional floor display solution that could present coffee SKUs in different grammages and packaging formats in an organized planogram structure, provide high product capacity in a limited store space, and convey the perception of premium coffee to the point of sale.

The four-tier open shelving system allows Jacobs filter coffee products to be displayed vertically with a high number of facings. Positioning the products in blocks under the same brand family creates strong shelf impact within the coffee category, while also allowing shoppers to easily compare aromas, weights, and product variants. The shelf dimensions, designed to accommodate packaged coffee boxes, also provide a merchandising advantage in terms of stock continuity and shelf occupancy.

Jacobs' characteristic dark green and gold color palette was used to create seamless brand communication across the shelf fronts, lower body, and upper header areas. Coffee cup visuals and large logo surfaces support the perception of premium coffee positioning while also ensuring high visibility as a secondary display area independent of the main coffee shelf. This structure contributes to the brand being encountered at multiple touchpoints during the shopper journey within the store.

The modular structure offers significant advantages in trade marketing operations, such as mass production standards, disassembled shipment, rapid on-site setup, and reusability. Thanks to its compact footprint, the stand can be positioned at the end of an aisle, in campaign areas, and at high-traffic points outside the main category shelf. This creates a flexible retail activation platform for new product launches, seasonal coffee campaigns, and sales support activities.

Developed for Jacobs, this coffee display stand is an effective FMCG merchandising solution that can be used in supermarkets, hypermarkets, cash & carry, and chain food retailers to create off-shelf placement, increase category visibility, support product penetration, and improve shopper conversion performance.