Kenton Parasite Pudding Stand

Stand type: The Kenton Parasitic Pudding Stand is a parasitic stand solution developed for use in supermarket bakery aisles and baking aid shelves. Its design approach stimulates dessert-making inspiration with appetizing visuals along the shelf edge, gathering small packages in a visible, additional sales area.

Materials and production: Printed PVC carrier, transparent pockets suitable for package dimensions, and a hanging system compatible with standard supermarket shelves. The choice of PVC was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Food and Beverage sector, displays puddings, dessert mixes, and practical baking products. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate restocking, in the context of supermarket bakery aisles and baking aid shelves.

Goal and outcome: The design expands existing shelf capacity, encourages impulsive buying through recipe association, and organizes low-volume packages. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.