Knorr Bouillon Parasite Stand

The bouillon display stand designed for Knorr is a point-of-sale application that allows different types of cooking bouillon to be displayed more visibly, neatly, and easily accessible on supermarket shelves. Transparent plexiglass product pockets arranged on a vertical body allow for the simultaneous display of chicken bouillon, beef bouillon, vegetable bouillon, bouillon tablets, cooking seasonings, and various Knorr bouillon packages. The wood-textured printed body and the campaign message located at the top make the products stand out in a busy food aisle.

A parasitic stand, also called a hanging stand, shelf-side stand, or shelf edge product stand, is a space-saving POP display solution that attaches to existing store shelves using an attachment bracket. Transparent pockets maintain the visibility of product packaging, while the multi-tiered vertical arrangement allows for the organized classification of different bouillon varieties. Creating additional display capacity without using extra floor space, the design offers functional use for bouillon stands, food product stands, packaged food stands, and in-store food display stands.

The Knorr bouillon display stand project has been developed for use in supermarkets, hypermarkets, chain stores, local markets, grocery stores, delicatessens, food stores, and gas station convenience stores. Positioned near soups, spices, sauces, pasta, and other food products, the application separates Knorr bouillon varieties from the main shelf arrangement, drawing consumer attention to the brand and strengthening product visibility at the point of purchase.