Kula Modular Injection Soda Stand

Stand type: Kula Modular Injection Soda Stand is a floor-standing and modular injection stand solution developed for use in markets, kiosks, restaurants, and beverage outlets. Its design approach combines freshness and mineral naturalness with a high-fill perception by dividing bottle density into regularly spaced blocks.

Materials and production: Bottle-weight resistant injection-molded plastic shelves, interlocking columns, and easy-to-clean surfaces suitable for humid sales environments. The plastic selection was made by considering a combination of factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Food and Beverage sector, displays mineral water and flavored soda bottles. The planogram is designed to keep product fronts clear, maintain the perception of fullness, and facilitate refilling in the context of markets, kiosks, restaurants, and beverage outlets.

Goal and outcome: The design safely supports heavy glass bottles, facilitates quick replenishment, and establishes a lasting brand identity within the beverage category. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.