La Perla Hanging Metal Stand

Stand type: La Perla Hanging Metal Stand is a parasitic stand solution developed for use in supermarket aisle sides, checkout areas, and narrow aisle sales points. Its design approach transforms vertical space into a sales surface, presenting small packages in an organized, accessible, and high-frequency contact area.

Materials and production: Bent metal carrier, adjustable hanging elements, and robust connecting hardware compatible with the shelving system. The metal selection was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Fast-Moving Consumer Goods (FMCG) sector, displays small-packaged FMCG products and accessories. The planogram is designed to keep product fronts open, maintain the perception of fullness, and facilitate refilling in the context of market shelf sides, checkout areas, and narrow aisle sales points.

Goal and outcome: The design creates additional capacity without using floor space, increases visibility for smaller products, and establishes a cross-selling point. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.