Liqeo Highlighter Pen Display Stand

Stand type: The Liqeo Highlighter Pen Display Stand is a countertop display solution developed for use in stationery stores, bookstores, and school supply sections. Its design approach encourages trial, comparison, and set purchasing by presenting a bright color palette in a clear sampling arrangement.

Materials and production: Transparent plexiglass that displays colors without distortion, pen-sized slots, and a printed, compact branding board. The choice of plexiglass (acrylic) was made after considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays highlighters and colored marking products. Planogram is designed to keep product fronts clear, maintain the perception of fullness, and facilitate refilling in the context of stationery stores, bookstores, and school supply sections.

Goal and outcome: The design makes color options instantly understandable, organizes small products, and generates high attention on the counter. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.