Liqeo Ladder Stand

Stand type: Liqeo Ladder Stand is a countertop display solution developed for use in stationery stores, bookstores, and hobby shops. Its design approach transforms color variety into an organized display surface with stepped geometry that keeps products in the back visible.

Materials and production: Laser-cut plexiglass steps, product holders for securing pens, and a compact logo area. The choice of plexiglass (acrylic) was made after considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays markers, highlighters, and colored writing instruments. Planogram is designed to keep product fronts open, maintain the perception of fullness, and facilitate refilling, in the context of stationery stores, bookstores, and hobby shops.

Goal and outcome: The design keeps the front of each SKU open, speeding up color comparison and increasing capacity in a tight counter space. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.