L'Oréal Air Volume Mascara Stand
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Stand Type
L'Oréal Air Volume Mascara Stand, The Air Volume mascara display stand is a compact makeup stand that makes the mascara's promise of volume visible at the point of sale, organizing both the product and testers on the same surface. Its design language is based on a rising pink composition that contrasts lightness with high volume, transforming the brand's point-of-sale communication into a physical experience. Scale, product accessibility, and viewing angle are balanced, taking into account the shopper's decision-making time within the aisle.
Materials and Production
Transparent and colored plexiglass panels are joined using laser cutting, thermal bending, and controlled bonding techniques; custom slots for mascara bodies are machined with precise tolerances. Support elements are sized according to shelf load and contact frequency; printed surfaces are applied in a way that maintains color integrity during long-term store use. Solving the graphics, construction, and product placement within the same design system reinforces the premium perception of the stand.
Industry and Product Presentation
The stand, developed in the decorative cosmetics category, displays Air Volume mascaras vertically, keeping the product form, brush contacts, and series color codes visible simultaneously. The product facing is designed not to obscure the distinctive codes of the packaging and to facilitate comparison of variants within the series. This approach speeds up category navigation while supporting product findability and visual stock perception.
Point of Sale Usage
Designed for use in makeup islands, perfumery counters, and campaign hotspot areas of cosmetic chains. The ratio between the stand's footprint and the communication surface it creates is optimized to provide high visibility and operational efficiency at the point of sale. It offers an accessible structure allowing for quick intervention during product replenishment, cleaning, and daily store operations.
Goal and Outcome
The goal is to increase tester engagement during new product launches, instantly encode the product's volume performance promise, and accelerate the transition from trial to purchase. Ultimately, the project combines brand recognition, organized product presentation, and ease of shopping within a single POSM solution, creating seamless interaction between attention, evaluation, and purchase stages.
