L'Oréal Elseve Standing Shampoo

The L'Oréal Elseve Floor Display Stand is a premium floor display application designed to showcase Elseve hair care products within stores in a way that creates category consistency. The project is a special POP display solution with high visual impact that can be evaluated in the categories of shampoo stand, hair care product stand, personal care stand, and floor display stand.

On the display stand, Elseve's different hair care lines—shampoos, conditioners, hair masks, hair oils, hair serums, and other complementary hair care products—can be positioned in separate shelf groups. This structure supports the color-coding of different product lines and helps consumers more quickly identify the product group that suits their needs. Model images and information areas describing product benefits used alongside the shelves strengthen product segmentation within the category.

Thanks to its wide-based, freestanding construction, tall body, and the "Hair Care Expert Elseve" brand communication area located at the top, the stand creates a noticeable focal point in the store, even from a distance. The shelving system, which also functions as a shampoo stand, positions products close to eye level, while shelves at different levels provide organized product blocking in hair care categories with high SKU numbers.

The hair care product display stand has been developed for use in cosmetic chains, personal care stores, supermarkets, hypermarkets, large supermarkets, and other high-traffic retail locations. This freestanding display unit, used independently of the main shelving system, provides brands with additional sales space for new product launches, seasonal campaigns, category communication, and secondary display applications.

The stand's construction incorporates a combination of wooden frames, acrylic/plexiglass details, decorative panel applications, and printed graphic surfaces. The wide base provides stability, while the multi-shelf system increases product carrying capacity. The premium look in white and gold tones, consistent with the brand identity, supports Elseve's positioning within the cosmetics and hair care category.

The L'Oréal Elseve Freestanding Shampoo Stand is a functional and eye-catching in-store merchandising solution developed to increase brand visibility in the hair care category, bring shampoo and complementary care products together under the same display system, strengthen category organization, and facilitate product selection for consumers.