L'Oréal Pool Stand
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Stand type: Developed in a pool stand format, this POSM solution is designed for hypermarkets, cosmetic stores, and promotional display areas.
Materials and production: High-capacity pool body, perimeter branding, and easily accessible product compartments. The structure was designed considering a combination of criteria including mass production, safe shipping, ease of use in the field, and maintaining corporate visual standards.
Sectors and products: Located within the Personal Care and Cosmetics channel, the stand provides brand blocking and organized product navigation for L'Oréal Paris promotional cosmetic and care products.
Points of sale: It enhances product accessibility, shelf readability, and sales staff guidance capabilities at touch points such as hypermarkets, cosmetics stores, and promotional mid-areas.
Goal and outcome: By displaying promotional products in a dense yet organized manner, the goal is to increase campaign visibility and inventory turnover rate. This transforms the display area from a mere storage unit into a measurable retail communication tool that accelerates the purchasing decision.
