Loreal Lash Sensational Mascara Stand

Stand type: The L'Oreal Lash Sensational Mascara Stand is a countertop display solution developed for use in cosmetic stores, perfumeries, and beauty consultation desks. Its design approach dramatizes the promise of results-oriented beauty at the point of purchase by combining the effect of lashes with model visuals and a product testing area.

Materials and production: Pink-toned printed plexiglass body, mascara holders, tester compartment, and high-resolution campaign image. The choice of plexiglass (acrylic) was made after considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays Lash Sensational mascara and eye makeup products. The planogram is designed to keep product fronts open, maintain the perception of fullness, and facilitate refilling, in the context of cosmetics stores, perfumeries, and beauty information desks.

Goal and outcome: Design embodies the product outcome, streamlines tester use, and creates a strong visual focus during the launch period. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.