L'Oréal Les Chocolats Standing Lipstick
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Stand type: Developed in a floor-standing format, this POSM solution is designed for cosmetic chains, hypermarket makeup departments, and launch areas.
Materials and production: The plexiglass holders display the lipsticks in chronological order, featuring a premium printed body and strong top communication. The design is based on a combination of criteria including mass production, secure shipping, ease of use in the field, and maintaining corporate visual standards.
Sectors and products: Located in the Personal Care and Cosmetics section, the stand provides brand blocking and organized product navigation for the L'Oréal Les Chocolats liquid lipstick range.
Points of sale: Cosmetic chains enhance product accessibility, shelf readability, and sales staff guidance capabilities at touchpoints such as hypermarket makeup sections and launch areas.
Goal and outcome: By establishing a visual tonal architecture that facilitates color selection, the aim is to strengthen series consistency and encourage experimentation. Thus, the display area transforms from merely a storage unit into a measurable retail communication tool that accelerates the purchasing decision.
