L'Oréal Les Chocolats Checkout Lipstick Stand
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Stand type: The checkout stand designed for the L'Oréal Les Chocolats lipstick range presents the color options as a compact collection at the final point of contact before payment.
Materials and production: The laser-cut plexiglass body, angled product slots, tester area, and printed panels featuring the collection's chocolate tones create a cohesive display language.
Sector and product group: It displays liquid matte lipsticks by shade order and with the front of the packaging visible, making color comparison easier.
Points of sale: They are located around the checkout counters of cosmetics stores, perfumeries, personal care chains, and department stores.
Goal and outcome: Impuls evaluates the purchase window; it encourages product testing and adding to cart through series integrity, tone exploration, and tester interaction.
