L'Oréal Makeup Vanity

Stand type: Developed in a promotional booth format, this POSM solution is designed for cosmetic stores, department stores, and hands-on promotional areas.

Materials and production: The structure features a mirrored application area, lighting, tester organizers, a storage compartment with drawers, and easy-to-clean surfaces. It was designed considering a combination of criteria including mass production, secure shipping, ease of use in the field, and maintaining corporate visual standards.

Sectors and products: Located in the Personal Care and Cosmetics section, the stand provides brand blocking and organized product navigation for L'Oréal Paris foundations, lipsticks, mascaras, and makeup products.

Points of sale: It enhances product accessibility, shelf readability, and sales staff guidance capabilities at touchpoints such as cosmetics stores, department stores, and hands-on demonstration areas.

Goal and outcome: By combining product display with a professional makeup experience, we support consultative sales and product testing. This transforms the display area from a mere stocking unit into a measurable retail communication tool that accelerates the purchasing decision.