Maybelline Instant Anti-Age Eraser Checkout Stand

Stand type: The checkout stand developed for Maybelline Instant Anti-Age Eraser displays the iconic concealer packaging with high repetition and strong visual codes in the checkout area.

Materials and production: The colored plexiglass frame, precise slots that hold products upright, and campaign face ensure maximum product visibility in a narrow counter space.

Sector and product group: Instant Anti-Age Eraser concealers are presented in a compact form with various shades, reinforcing the perception of a series within the packaging.

Points of sale: They are located around the checkout counters of cosmetics stores, personal care chains, perfumeries, and department stores.

Goal and outcome: It transforms checkout waiting time into product discovery; combining high brand familiarity with a low decision threshold increases the likelihood of further purchases and tone-on trials.