Maybelline Superstay FSU Stand
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Stand Type
Maybelline Superstay OTC Stand, This is a horizontal format OTC stand showcasing the wide range of shades from the Superstay lipstick family, along with testers and retail products. The design language is built around strong counter communication that combines high performance and color variety with a clear information hierarchy, transforming the brand's point-of-sale communication into a physical experience. Scale, product accessibility, and viewing angles are balanced, taking into account the shopper's decision-making time within the aisle.
Materials and Production
The plexiglass support platform, modular product slots, price display area, and printed back panel are manufactured with precise measurements to make them suitable for mass production. The support elements are sized according to shelf load and contact frequency; the printed surfaces are applied in a way that maintains color consistency during long-term store use. Solving the graphics, construction, and product placement within the same design system reinforces the premium perception of the stand.
Industry and Product Presentation
Lipstick shades are presented in a linear arrangement where consumers can compare color and finish options side-by-side; tester access is separated from retail stock. Product facings are designed not to obscure the distinctive codes of the packaging and to facilitate comparison of variants within the series. This approach speeds up category navigation while supporting product availability and visual stock perception.
Point of Sale Usage
It is used in cosmetic stores on lip makeup display walls, information desks, and seasonal campaign counters. The ratio between the stand's footprint and the communication surface it creates is optimized to provide high visibility and operational efficiency at the point of sale. It offers an accessible structure that allows for quick intervention during product replenishment, cleaning, and daily store operations.
Goal and Outcome
The goal is to support Superstay's promise of lasting impact with visible brand communication, facilitate the selection of the right tone, and create a consistent shopping experience that converts tester contact into sales. Ultimately, the project combines brand prominence, consistent product presentation, and ease of shopping within a single POSM solution, establishing seamless interaction between attention, evaluation, and purchase stages.
