Medicasilver Freestanding Plexiglass Stand

Stand type: Medicasilver Freestanding Plexiglass Stand is a freestanding display solution developed for use in pharmacies, medical supply stores, and hospital shops. Its design approach presents technical reliability in a clean and transparent visual language, layering products according to their maintenance needs, making it a comprehensive medical category solution.

Materials and production: Plexiglass shelves, reinforced base, hygienic white surfaces, and interchangeable panels displaying product information. The choice of plexiglass (acrylic) was made after considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays wound care, hygiene, and silver-technology healthcare products. The planogram is designed to keep product displays clear, maintain a sense of fullness, and facilitate refilling, in the context of pharmacies, medical supply stores, and hospital shops.

Goal and outcome: Design reinforces the scientific positioning of the product family, facilitates navigation within the category, and supports consultative selling. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.