Neutrogena Cosmetics Pool Stand

Neutrogena needed a display solution that would increase brand visibility by showcasing its skincare and cosmetics products in a single focal area at the point of sale, allowing customers to easily spot and examine the products. The aim of the project was to separate different Neutrogena products, such as moisturizers, facial cleansers, hand and lip care products, from the crowded shelves during campaign periods and to more strongly reflect the brand's trustworthy visual language within the store.

In response to this need, a pool-style display stand was designed to suit Neutrogena's pink color palette and understated brand communication. The freestanding display unit brings products together in the central section, while the visible communication area at the top helps the campaign message to be perceived from a distance. The pool-type display arrangement allows different packaging and product groups to be displayed in a neat and organized manner, easily accessible to the customer.

Brand-specific printed surfaces conveyed Neutrogena's product messages directly to the point of sale, while its compact design allowed for easy positioning in suitable areas within the store. This ensured campaign communication was established right next to the products, making it easier for customers to evaluate different skincare products together and choose the one that best suited their needs.

The Neutrogena cosmetics display stand created an effective point-of-sale display solution for pharmacies, personal care stores like Watsons and Gratis, chain supermarkets, hypermarkets, and cosmetics departments. As a result of the project, products were displayed in a more visible and accessible manner, while the brand gained an eye-catching campaign space.