Nicole Burrick Plexiglass Perfume Stand

Stand type: The Nicole Burrick Plexiglass Perfume Stand is a countertop display solution developed for use in perfumeries, cosmetics stores, and upscale retail counters. Its design approach features a layered base showcasing the bottle design, presenting fragrance collections in a premium, giftable, and experience-oriented manner.

Materials and production: Black and transparent plexiglass layers, slots suitable for bottle bases, and glossy surfaces that reflect light in a controlled manner. The choice of plexiglass (acrylic) was made by considering mass production repeatability, field durability, product load, and visual communication quality together.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays perfume bottles and fragrance collections. The planogram is designed to keep product fronts open, maintain the perception of fullness, and facilitate refilling, in the context of perfumeries, cosmetics stores, and upscale retail counters.

Goal and outcome: Design highlights packaging design, facilitates fragrance sampling, and creates a distinctive brand signature on the counter. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.