Nivea On-Shelf Product Display Unit

Stand type: The Nivea In-Shelf Product Display Unit is a shelf tray solution developed for use in the in-shelf areas of chain supermarkets and personal care stores. The design approach focuses on bringing products to the front of the shelf and maintaining a continuous brand block, thereby increasing availability in the fast-moving consumer goods category.

Materials and production: The material selection includes plastic product trays, metal supports, a shelf-front price display area, and side elements carrying blue brand communication. The choice of mixed materials was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays deodorants and daily personal care products. The planogram is designed to keep product fronts open, maintain the perception of fullness, and facilitate restocking within the context of shelf space in chain supermarkets and personal care stores.

Goal and outcome: The design keeps product faces constantly in the foreground, maintains shelf arrangement, and ensures campaign visibility at the point of sale. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.