Nivea Roll-on Shelf Card

Stand type: The shelf card designed for Nivea roll-on products is a compact shelf talker application that makes the brand block in the deodorant category visible in the aisle direction. The horizontal surface, extending beyond the standard shelf line, allows the Nivea product area to be noticed from the side view as the consumer moves down the aisle. Rather than creating physical product capacity, this design serves a navigational and communication function, strengthening category navigation from a small surface area.

Materials and production: Shelf cards are manufactured by digitally printing, protective laminating, and bending thin, durable PVC sheets to create a shelf-mounted connection. The lightweight material doesn't add extra weight to existing shelving systems while providing resistance to moisture, contact, and daily store operations. The connection section securely holds the card in place along the aisle; the printed front and side surfaces allow for readability of brand colors from various angles.

Sector and product group: The application marks the shelf section where Nivea roll-on deodorant varieties are located, facilitating quick location of the relevant subcategory among spray deodorants, sticks, or other personal care products. Given the small size and similar silhouette of roll-on packaging, the shelf card visually blocks the product family, supporting consumers in making more systematic comparisons between fragrance, gender, and benefit variants.

Points of sale: It can be used in the deodorant sections of supermarkets, hypermarkets, cosmetic stores, personal care chains, and fast-moving consumer goods outlets. It is particularly effective in driving traffic to the product area on long shelves with high SKU density, during category changes, or during promotional periods. Its ability to operate without obscuring shelf-front price tags and packaging visibility creates an operational balance between planogram integrity and brand communication.

Goal and outcome: The main goal of the project is to increase the availability of the Nivea roll-on series and reduce the cost of searching for products at the shelf for consumers. The branding surface, positioned vertically in the aisle, ensures visibility from a distance, while the short message area reminds consumers of the product's benefits at the point of decision. Thus, the shelf card transforms into an economical POSM solution that generates high contact with limited material usage, supporting brand block visibility, variant awareness, and purchase conversion.