Nobel Pharmaceuticals Heprot Double Layer OTC Stand

Stand type: Nobel Pharmaceuticals Heprot Double-Tier OTC Stand is a countertop display solution developed for use in pharmacy counters, information desks, and OTC shelving. The design approach combines product benefit with package visibility in a two-tier hierarchy, providing compact healthcare communication that supports pharmacist recommendations.

Materials and production: Colored and transparent plexiglass double shelving, compartments suitable for box dimensions, and a header bearing a useful message. The choice of plexiglass (acrylic) was made after evaluating factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays Heprot liver support products and nutritional supplements. The planogram is designed to keep product fronts clear, maintain a sense of fullness, and facilitate refilling, in the context of pharmacy counters, information desks, and OTC shelves.

Goal and outcome: The design increases stock capacity in a small space, makes the product's scientific positioning visible, and strengthens recall at the point of consultation. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.