Nobel Pharmaceuticals Heprot Stair Stand

Stand type: The Nobel Pharmaceuticals Heprot Ladder Stand is a countertop display solution developed for use in pharmacy counters and healthcare information areas. Its design approach involves staggered product arrangement, keeping each box visible and presenting non-treatment support benefits in an organized and reliable manner.

Materials and production: Laser-cut plexiglass steps, front barriers to prevent box slippage, and a compact rear panel carrying the brand message. The choice of plexiglass (acrylic) was made after considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays Heprot support products and various packaging variants. The planogram is designed to keep product fronts clear, maintain the perception of fullness, and facilitate refilling, in the context of pharmacy counters and health information areas.

Goal and outcome: The design prevents back-row products from being obscured, facilitates variant comparison, and makes efficient vertical use of counter space. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.