Nutella Stand for Central Area Display

Stand type: The Nutella Freestanding Center Display Stand is a freestanding display solution developed for use in hypermarket center areas, breakfast product aisles, and promotional zones. Its design approach combines the iconic packaging and red-and-white brand codes with high stock capacity, creating a solution that makes family consumption and sharing moments visible.

Materials and production: Metal carriers, reinforced shelves suitable for jar loads, and printed panels resistant to heavy store traffic. The choice of metal was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Food and Beverage sector, displays Nutella jars and breakfast spreads. The planogram is designed to keep product fronts open, maintain the perception of fullness, and facilitate refilling within the context of hypermarket middle areas, breakfast product aisles, and campaign zones.

Goal and outcome: The design confidently supports high-volume campaigns, creates long-distance brand recognition, and establishes an additional point-of-sale (POS) beyond the main shelf. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.