Olivos Hanging Nut Stand
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Stand type: Developed in a parasitic stand format, this POSM solution is designed for supermarket shelf sides, checkout areas, deli counters, and gourmet sales points.
Materials and production: The compact body, mounted on an existing shelf, features hanging hooks, a natural-looking surface, and a changeable graphic area. The design considers criteria such as mass production, secure shipping, ease of use in the field, and maintaining corporate visual standards.
Sectors and products: Located in the Food and Beverage channel, the stand provides brand blocking and organized product navigation for Olivos packaged nuts and snacks.
Points of sale: It enhances product accessibility, shelf readability, and sales staff guidance capabilities at touch points such as supermarket shelf edges, checkout areas, deli counters, and gourmet display areas.
Goal and outcome: By making small-packaged products visible in unused vertical space, the aim is to create additional display surface and unplanned purchasing opportunities. Thus, the display area transforms from merely a storage unit into a measurable retail communication tool that accelerates the purchasing decision.
