Otaci Cosmetics OTC Stand

Stand type: The Otacı Cosmetics OTC Stand is a freestanding display unit with shelves that combines cosmetic care and over-the-counter health products under the same brand. Curved brand surfaces and a multi-layered planogram create a smooth transition between product families, facilitating category navigation within pharmacies.

Materials and production: A hybrid material structure consisting of a rigid support frame, molded graphic panels, adjustable shelves, and stable base components has been used. Surface prints convey the promise of plant-based content and ease of use, while production details have been designed for high-volume stocking, cleaning, and long-term field use.

Sector, product and sales points: The stand, targeting the pharmaceutical, healthcare, and personal care sectors, showcases Otacı's herbal supplements, hair care, skin care, and daily care products in pharmacies, dermocosmetic stores, herbalist chains, and selected personal care retailers. Shelves are segmented based on usage needs.

Goal and outcome: Bringing together two neighboring categories within the same brand universe expands the consumer's skincare routine and facilitates cross-product recommendation. Independent display space strengthens brand trust while contributing to consultative sales, multiple product selections, and potential revenue per shelf.