Paradontax Oral Care Category Stand

Stand type: The Paradontax Oral Care Category Stand is a free-standing stand solution developed for use in pharmacies, personal care chains, and supermarket oral care sections. Its design approach links gum health problems with product benefits and expert messaging, transforming category education into sales guidance.

Materials and production: Metal frame, printed composite side panels, adjustable shelves, and information boards for clinical content. The choice of composite materials was made by considering a combination of factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays toothpaste and gum care products. The planogram is designed to keep product fronts clear, maintain a sense of fullness, and facilitate refilling, in the context of pharmacies, personal care chains, and supermarket oral care sections.

Goal and outcome: The design facilitates symptom-based selection, strengthens expert brand perception, and ensures high visibility within the oral care category. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.